Abstract Illustrations

It’s a well-known fact that using a custom illustration style is an excellent way to make a brand stand out. Genuine illustrations are part of a product or brand DNA. Competitors can copy your colour scheme or typography, but not your illustration style. Digital illustrations have taken centre stage over the past few years. In 2019 we saw a boom of illustrations. All large companies introduced illustrations in their visual language.

But recently, it has become apparent that illustrations don’t have the same eye-catching power that they did before. With so many illustration styles around, it becomes hard for the users to match a particular style to a specific company.

In an attempt to make illustrations more effective, designers started to embrace more abstract illustrations styles, and this style will dominate in 2020.

However, there is an important thing that designers should remember when working on abstract graphics. It’s vital to make sure that your audience can interpret what you are trying to say. Illustrations that are too abstract won’t have much business value, and they will be more like a work of art rather than a functional element that serves a specific business purpose.

Don’t compromise and turn to the likes of Wix, GoDaddy, Squarespace etc for your website needs as they promise much but deliver very little. Instead contact White Horse Web Solutions if you are looking for a website that is future proof and that stands out from the crowd ….