Food

Replicating organic elements such as food in photo-realistic 3D is not an easy task. Our brain is very well trained to know how real food looks, so it’s hard to trick it with a 3D replica of something we interact with so frequently in the real world. In aesthetics, the uncanny valley is a hypothesised relationship between the degree of an object’s resemblance to a human being and the emotional response to such an object. To a lesser extent, the risk here was that the same phenomenon would occur, at least in part, with 3D food. Our goal was to stay away from this ‘fakeness’ as much as possible.

But the results straight out from the photogrammetry software were not the final step — it only helped with the volumetric information. Only then did the intricate craft start. Some elements needed resculpting, and then we had to texture and repaint a lot of it to achieve the desired results. For this, we used Zbrush and Substance Painter.

But this is no magical solution — the mesh re-sculpting and texturing still required a fair bit of manual work and the trained eye of a 3D artist. Eventually, when the environment is required to look quite realistic, high-quality 3D assets coming from scanned material are key in building immersion and true interactivity, especially in VR

For more information on how White Horse Photogrammetry can elevate your business and the products that you support email us at info@whitehorsewebsolutions.com . Alternatively if you wish to see more from our photogrammetry portfolio and further examples that include food items, beverages, household objects, product, machinery, tools and buildings etc then visit the following web page : https://whitehorsewebsolutions.com/photogrammetry/object_gallery